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Digital Sales Specialist more...
Location:Knoxville, TN
First posted:June 14, 2017 (last updated 4 days 16 hours ago)

Job Description

WBIR, a TEGNA Company, has an exciting opportunity for a Digital Sales Specialist to join our dynamic and forward-thinking sales team. The ideal candidate will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets.

Position responsibilities:

  • Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance
  • Manage the startup process of all digital campaigns
  • Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery
  • Execute creative development for all digital advertising
  • Assist the sales team with developing creative multimedia recommendations that meet customer's needs, goals, and expectations
  • Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client
  • Manage and communicate inventory sell through percentages and avails to staff for all digital solutions
  • Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite
  • Monitor competitive media trends to identify opportunities to increase market share
  • Assist in the development of sales presentations
  • Attend sales calls as the digital expert on our product offerings
  • Other duties as assigned by Digital Sales Manager

Job Requirements


  • Familiar with SEM, social media, targeted display, mobile & video marketing strategies
  • Must possess a winning attitude, great energy, and enthusiasm for their craft
  • Exceptional written and oral communication skills
  • Extensive knowledge of Microsoft Office
  • Proven track record of exceeding expectations

  About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of (please use the apply button below), the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit (please use the apply button below).

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Knoxville , TN
  • Job Type: Media - Journalism - Newspaper, Sales
  • Experience: Not Specified
  • Date Posted: 8/13/2017

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